Learning Goal: I’m working on a business case study and need an explanation and

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Learning Goal: I’m working on a business case study and need an explanation and answer to help me learn.
Read the case and finish related questions.
Case Analysis: “The Hunger Games: Catching Fire”
Case is attached via pdf.
Below are four questions that will help you effectively prepare your case submission and participate in the case discussion. Your case submission should address each of the following questions:
1. In terms of the strategy, in what three key ways did “The Hunger Games: Catching Fire” depart from the traditional marketing campaign for a movie? Do you think this strategy is applicable primarily in the movie industry or do you see applications in other industries too?
2. Provide examples of the specific creative & media tactics used. Why were these tactics so effective at involving the target market. In answering this question, be sure to define the target market (e.g., demographics, lifestyle).
3. With so many platforms used to create the consumer experience surrounding “The Hunger Games: Catching Fire”, what marketing concerns would you have? Did Lionsgate get aspects of the campaign and/or its execution wrong? If so, explain what went wrong from a consumer psychology perspective. What could they have done differently? Examples?
4. “The Hunger Games: Catching Fire,” does an excellent job rendering an authentic experience for consumers. Beyond movies, think about how the desire for experiences affects preferences for other products/services. Suppose you are the brand manager for an existing product/service on the market. Pick any product/service you like. What would you do to render an authentic experience for consumers? (Please do not use an example from Joseph Pine’s ‘experience economy’ video or article.)
Your response should be roughly 1 page, single-spaced.
Please make sure your answers are correct, accurate, detailed, specific and logic.
Firms are constantly seeking new ways to increase customer engagement with their brands. Nowadays, many firms attempt to do this by delivering “authentic experiences” to consumers. In the movie industry, Lionsgate took a novel approach in promoting its film “The Hunger Games: Catching Fire”, an approach that was geared toward delivering an authentic experience and increasing customer engagement. Prior to reading the case, please familiarize yourself with the movie “The Hunger Games: Catching Fire.” Links are provided in the case. Also, to give you some additional context for preparing your case assignment, it would be useful to watch the video: The Experience Economy, Joseph Pine:

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