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Learning Goal: I’m working on a creative writing discussion question and need an explanation and answer to help me learn.
Ancona, D. (2019). Five Rules For Leading In A Digital World. (Links to an external site.)
Andersson, L. (2017). 11 Leadership Guidelines For The Digital Age. (Links to an external site.)
Hill. J. (2017). Leading Through Digital Disruption. (Links to an external site.)
Millar, C., Groth, O., & Mahon, J. (2018). Management Innovation In A VUCA World. (Links to an external site.)
Ready, D., Cohen, C., Kiron, D., & Pring, B. (2020). The New Leadership Playbook For The Digital Age.
Question: With the digital age comes volatility, uncertainty, complexity, and ambiguity (VUCA). What do you think about the cause and effect of the digital age relative to VUCA?
1) Volatile is rapid change and unpredictable in its nature and extent, uncertain is when the present is unclear and the future is uncertain, complex is when many different, interconnected factors come into play, with the potential to cause chaos and confusion, and lastly, ambiguous is when there is a lack of clarity or awareness about situations. Studies show that Bob Johansen adapted VUCA for the business world in his book, Leaders Make the Future, in 2009 (Mind Tools Content Team, n.d.). VUCA offers a framework for action and orientation for corporate management under the conditions of digital markets. It also has the ability to narrate everything one may need to know in order to understand the current changes in the present environment. Being as although we live in a world that is constantly changing, unstable, unpredictable, and more drastic, when events take place unexpectedly, understanding the cause and effect is sometimes impossible (Worle, 2022). Although VUCA may seem like something you cannot avoid, you are able to manage yourself, your team, and your organization to alleviate its effects. The best way to deal with VUCA is to break it down into each component and deal with each one at a time to be aware of the cause and develop a resolution. For example, counter volatility with vision, meet uncertainty with understanding, react to complexity with clarity, and fight ambiguity with agility. Therefore, it calls for you to avoid traditional, outdated approaches when it comes to management and leadership (Mind Tools Content Team, n.d.). In addition, with an organization that’s affected by VUCA, you can either allow it to overload and overwhelm you or you can accept ad manage it. When it’s accepted, you allow yourself and your team to become less vulnerable as it empowers everyone to deal with unpredictable situations. It also has the ability to improve your leadership and management skills and in return, your team will be more effective (Mind Tools Content Team, n.d.).
Reply #2 & 3
Question: How can leaders use the six dimensions of digital maturity (https://bit.ly/2GrTW2A (Links to an external site.)) to prepare their organization for success in the digital age?
2) The Six Dimensions of Digital Maturity are a planning tool developed to help organizations prepare for their future business ventures while staying aware of what is and isn’t currently working for them. The goal of implementing this tool is to develop a digital strategy that will help the organization’s competitive advantage over its competition. The six dimensions are human resources, technology resources, data strategy, content strategy, channel strategy, and social business strategy which all enable the organization is progressing instead of blindly going into any new markets. Human resources (HR) refer to one of the biggest resources to organizations, people. HR is the people working behind the scenes with the digital technology and process, senior management, and people tasked with finding more efficient ways of completing daily tasks. During the pandemic, we saw many companies switching to remote work which required many of their employees to learn completely new systems and methods of working collaboratively online. This led to many statistics like a majority of people reporting that they feel more productive working fully/part-time from home and younger employees being hired at much higher rates than older applicants. This leads into the second dimension which is technology resources, or the technologies a company invests into supporting their goals and how they plan on supporting employees with training for new systems or procedures, as well as finding people that can also help the company excel in marketing campaigns (data strategy). Marketing through social media, call logs, Adobe/Google Analytics, and e-commerce data is key in the digital age for organizations to reach their target customers/clients. Content strategy is the organization’s approach to creating, managing, delivering, sharing, and archiving content for improving sales, product support, and reviews from customers. Channel strategy is how the organization decides to share its product or service, whether it be through open communication, transaction enabling, and distribution channels to maximize the customers buying experience and increase the chances of a returning customer later. Finally, social business strategy refers to the organization’s collaborations or partnerships with other companies/suppliers, as well as their relationship with their customers and clients through social media as well as the proper culture and infrastructure to support their efforts.
3) The six dimensions of digital maturity is a well-thought-out breakdown of effective strategies for dealing with the new digital landscape. Leaders should embrace this methodically guided tool for success because it makes sense and will save time and money for any organization. A good strategy is how businesses is set apart from others with poor or no strategy, especially in the fast-paced digital age.
With so many competing businesses around, Human & Technology Resources, Data, Content, Channels, and Social Business forms of strategies are all needed. The Hadley and Kubrick model is based on years of testing and research in identifying the different degrees of digital age efficiency. “When you understand how the dimensions of digital maturity are measured, you’ll be better positioned to rate where your organization stands today and how to anticipate the next curve in the road” (Kubrick, 2014). Leaders are also able to properly assess how well they are doing with the suggested rating scale, this makes them know how well they are doing in a competitive world. Let me quickly analyze these six dimensions in regard to readiness for an organization to take on the digital age.
Leaders and their organizations are ready for success in the ‘digital age when:
Human Resources are used to choose the best candidates for the job who are properly trained and equipped to take on the task of functioning in the digital world. Organizations will be successful when all staff is able to take on the new technology due to aggressive and ongoing training as things change.
Technology Resources are being introduced and embraced as the way forward, making the organization competitive in the digital landscape. As soon as new technology is introduced, it is important for organizations to assess its impact and relevance; and introduce it to the organization making smarter and more effective workflow.
Data Strategies are effectively implemented across an organization. Information will not be misplaced or damaged because with the digital advancement of ‘cloud technology’ data is stored safely and easily accessible anywhere and anytime. The data is usually safe and the ability to collect this data makes it easier to know your customer’s demographics and be able to better serve them. The use of data is so critical and powerful because this data can be studied to predict future trends in marketing and customer spending habits. Will analytics tools such as Search engine optimization ‘SEO’, ‘cookies’, web beacons, and more, organizations can know what customers want; and what kind of content people are most driven to view online at any given time. This is how a company’s website uses digital technology to attract consumers to spend more and to stay longer on their browsing. Leaders must work along with web engineers and developers to use this technology for the best outcome.
Content Strategies are properly categorized and organized in such a way as to attract and retain customers. Customers are drawn to an organization that is effectively using digital marketing. For instance, a well-designed company website offers a greater way for customers to interact and learn about your organization; and what you can do for them. The digital age calls for organizations to do away with the old non-interactive websites of the past and embrace interactive content and digital customer support. Leaders must learn these technologies and pass on their knowledge to workers who will help customers navigate and interact with the company’s website
Channel strategies are in a place where the ability to market, provide smooth transactions, and technologically advanced methods of distribution are working cohesively in an organization. Amazon for instance is using the digital age very well in terms of channel strategies; the ‘amazon prime’ member can have their order in one to two days; one of the quickest ways to get your order in America. Order groceries and get in 2 hours with Amazon Wholefoods and Amazon Fresh simply by paying with money from your bank account. Leaders must learn about the ways these channel strategies work and how they will affect sales and make sure employees are also aware of these systems.
Social business strategies are working to increase presence and sales. The use of mobile apps, Instagram marketing, and other social media outlets in this new age of digital communication. Social business strategies are so important in staying completive with the various modes of interaction out there. It goes deeper than just content strategy because it focuses more on a three-pronged interaction goal. The goals are to communicate at every possible level with customers, interact with fellow employees in an organization; and also with everyone else who does not fall into the two prior categories. Employees that work remotely benefit mostly from apps and tools geared at the stay-at-home worker. With cloud technology and secure ways to maintain work files confidentially even in your own home. Leaders must train those that follow them to understand the impact of social media on the company’s presence in the world.
Workplace tools for mass social interaction that work across platforms such as zoom meetings, skype, and teams; allow for as many as 60 persons to be in attendance for one meeting. Office 365 allows many collaborators to view and edit the same document from anywhere. Customers do not have to sit on a phone waiting to speak to customer service, instead, they can interact with a live online web chat agent for better customer service at any time of the day. Prospective customers or a curious browser on a technologically well-designed website can browse and pay for goods and services and even view these products in various ‘virtual shopping’ modes.
With all this I have listed and outlined, a company can clearly see how well they are doing in these areas and can easily point out the weaknesses in their organization. Creative and VUCA-trained leaders will be able to measure their readiness in each specific area and thus increase sales, customer satisfaction, and relevance in the digital age.